Ikea says goodbye to futura
Verdana will replace IKEA Sans (a customized version of Futura by Robin Nicholas), and IKEA Serif (based on Century Schoolbook). In an interview with the Swedish design magazine Cap & Design, IKEA’s Ivana Hrdlickova says the main reason for the switch was to allow the company to use the same typeface in all countries (current IKEA typefaces do not contain Asian characters, for example). Being that Verdana was designed for the web, it also allows the company’s image to remain consistent online and in print.
